©Nohcab 2025 Ambassador Workshop Program
Calais XXL invites you to come and share your experiences and discover best practices for growing your business. Reserved for signatories of the Territory Ambassadors' charter, these workshops are divided into three areas: 'Development aid', 'Quality of reception' et 'Knowledge of the territory'.
We learn together!
The 2025 Calais XXL Ambassadors program promises to be a rich and varied program! The teams have designed short, accessible sessions lasting just a few hours to accommodate training within the busy schedules of professionals and entrepreneurs. For this first year, we're offering three key themes.
- 'Development aid' : with meetings organized around the commercial development of a tourist activity.
- 'Quality of reception' : to support the staff who interact with visitors and establish our legendary reputation for hospitality.
- 'Knowledge of the territory' : times for discussion around major events and key moments in the region to obtain the right information and provide better tourist advice.
©Nohcab Workshops
Marketing & Sales Force
› Tuesday, May 20, 2025
'Presenting English customers & translating your information documents & menus into English with the Language School'
From 14 p.m. to 15 p.m. for all sectors of activity and from 15:30 p.m. to 16:30 p.m. for restaurateurs
› Tuesday, May 27, 2025
'Introducing German customers & translating your information documents & menus into German with the Language School'
From 14 p.m. to 15 p.m. for all sectors of activity and from 15:30 p.m. to 16:30 p.m. for restaurateurs
› Tuesday, June 17, 2025 at 14:00 p.m.
'How to deliver a memorable experience'
to build customer loyalty?'
Two-hour working meeting on customer experience and loyalty practices for all business sectors.
› November 27, 2025 at 18:00 p.m.
'How to differentiate yourself with innovative offers?
Helping to build synergy with other stakeholders – drivers of the territory.'
Two-hour presentation/afterwork relaxation with examples and presentations for hosts.
› January 20, 2026 at 14 p.m.
'How to increase your average basket by combining offers and services?'
Presentation meeting and 2-hour workshop on the expectations of target customers with inspiring examples for hosts.
©Nohcab Workshops
quality of reception
› Thursday, April 24, 2025
'The host club: iIntroduction to the quality of reception
1-hour meeting for reception staff
› Date to come
'Communicate better together to better welcome'
1-hour brainstorming meeting for reception staff
› Date to come
Basic training in tourist reception
Half-day integration meeting for seasonal workers and skills refresher for reception staff
› Date to come
Tourist season report
1-hour meeting to analyze the trends of the past year for all ambassadors.
©Nohcab Workshops
knowledge & promotion of the territory
› May 2025
'Find out about the Tourist Office's visit program'
One-hour breakfast for all sectors of activity
› Beginning of October 2025
'Learn about the cultural and tourist offerings linked to the Dragon Company and the 'arrival of the Varan'
1-hour breakfast for all sectors of activity
©Nohcab 
Join our ambassador network
Sign our charter of values and register now for our workshops by calling +33 0 3 21 96 62 40 or by e-mail at contact@calaisxxl.com