2025 Ambassador Workshop Program
Calais XXL invites you to come and share your experiences and discover best practices for growing your business. Reserved for signatories of the Territory Ambassadors' charter, these workshops are divided into three areas: 'Development aid', 'Quality of reception' et 'Knowledge of the territory'.
We learn together!
The 2025 Calais XXL Ambassadors program promises to be a rich and varied program! The teams have designed short, accessible sessions lasting just a few hours to accommodate training within the busy schedules of professionals and entrepreneurs. For this first year, we're offering three key themes.
- 'Development aid' : with meetings organized around the commercial development of a tourist activity.
- 'Quality of reception' : to support the staff who interact with visitors and establish our legendary reputation for hospitality.
- 'Knowledge of the territory' : times for discussion around major events and key moments in the region to obtain the right information and provide better tourist advice.
©Nohcab Workshops
Marketing & Sales Force
› Tuesday, June 17, 2025 at 14:00 p.m.
'How to offer a memorable experience to build customer loyalty?'
On the program for this workshop:
Some ideas on customer relations and loyalty. — Creating a memorable experience — The little details that make the difference: some inspiring examples — Practical workshop for participants.
The objective: allow you to leave with concrete actions to implement in your establishments
Two-hour working meeting on customer experience and loyalty practices for all business sectors.
› November 27, 2025 at 18:00 p.m.
'How to differentiate yourself with innovative offerings? Help build synergy with other stakeholders – driving forces in the region.'
On the program: Focus on trending themes in the tourism sector and presentation of inspiring package examples — Presentation of tourism stakeholders in the region — Aperitif and free discussion between participants
The objective: know each other better to innovate better in terms of offerings
Two-hour presentation/afterwork relaxation with examples and presentations for hosts.
› January 20, 2026 at 14 p.m.
'How to increase your average basket by combining offers and services?'
A workshop designed specifically for hosts. This workshop includes:
Presentation of the expectations and needs of target customers — Some inspiring examples of offers with combined services — Practical application: what services can you offer your customers to increase your average basket?
The objective: leave this workshop with an offer written and ready to distribute on your sales platforms / website
Presentation meeting and 2-hour workshop on the expectations of target customers with inspiring examples for hosts.
©Nohcab 
Our sales force workshops
Register now for our workshops by calling Caroline at +33 (0)3 21 96 62 40 or by e-mail at cdelanghe@calaisxxl.com
Workshops
quality of reception
› Thursday, April 24, 2025
'The host club: iIntroduction to the quality of reception
1-hour meeting for reception staff
› Date to come
'Communicate better together to better welcome'
1-hour brainstorming meeting for reception staff
› Date to come
Basic training in tourist reception
Half-day integration meeting for seasonal workers and skills refresher for reception staff
› Date to come
Tourist season report
1-hour meeting to analyze the trends of the past year for all ambassadors.
©Nohcab Our quality reception workshops
Register now for our workshops by calling Sandrine at +33 (0)3 21 96 62 40 or by e-mail at contact@calaisxxl.com
Workshops
knowledge & promotion of the territory
› May 2025
'Find out about the Tourist Office's visit program'
One-hour breakfast for all sectors of activity
› Beginning of October 2025
'Learn about the cultural and tourist offerings linked to the Dragon Company and the 'arrival of the Varan'
1-hour breakfast for all sectors of activity
©Nohcab Our local knowledge workshops
Register now for our workshops by calling Sandrine at +33 (0)3 21 96 62 40 or by e-mail at contact@calaisxxl.com